Since Fox dropped Brooklyn Nine-Nine, and NBC picked it right back up, people have been wondering which network made the smarter move. We measured online engagement (social media, web-based articles) to see if we could figure out any other signs that Brooklyn Nine-Nine was worth keeping on the air.
The ability to measure the success or failure of content has truly advanced in the media landscape. And these tools can now be applied across the board for all content creators. Netflix (and Hulu and Amazon) may have the early advantage, but more traditional content creators are seeing how AI and machine learning can offer them a chance to catch up.